HPE has marked its 10-year anniversary with a bold new rebrand, introducing a modern identity that reflects its evolution since separating from Hewlett-Packard in 2015. This refreshed look signals progress, highlighting HPE’s growth over the past decade. This includes expanding capabilities, entering new markets, and sharpening its focus on hybrid cloud, networking, and IT infrastructure solutions for ambitious organizations.
Why does this matter? Because the rebrand is more than a visual update. It represents HPE’s commitment to innovation and its role in enabling businesses to thrive in a rapidly changing IT landscape. By embracing this new identity, HPE reinforces its position as a leader in delivering flexible, future-ready solutions.
As an HPE Business Partner, Touchpoint has already integrated the new branding into our website and communications. While the logo and design have evolved, our mission remains the same: helping customers navigate product roadmaps, compare infrastructure options, and align technology investments with long-term strategy. Through collaboration, we ensure organizations can build secure, scalable environments that support growth and resilience.
Looking ahead, this milestone sets the stage for even greater innovation. At Touchpoint, we’re excited to continue working alongside HPE to deliver modern infrastructure solutions that meet the needs of today’s enterprises. Together, we aim to help customers adapt, innovate, and succeed in a dynamic digital world.
Explore HPE’s new identity and get in touch to learn how Touchpoint can support your next IT project.
